This is one of the physical world connection companies I interviewed at CTIA. What the article fails to mention is that ScanBuy has a new CEO.
Jonathan Bulkeley, the former CEO of Barnes and Noble, is now running ScanBuy.
From Red Herring Cameraphone as store scanner
Turning mobile camera phones into barcode scanners in the palms of consumers is hardly a no-brainer. It’s easy to imagine faster technologies, such as RFID scanners in phones, supplanting ScanBuy’s innovation, which relies on a steady hand and a focused lens.
But ScanBuy does have an advantage. The New York City-based company is zeroing in on markets like the United States and Latin America, places where mobile phones are used for little more than voice and text.
ScanBuy is not profitable yet, but it has filed 25 patents. It was that proprietary technology that lured Hudson Ventures.
To win a toehold in this emerging market, ScanBuy is starting out with a comparison-shopping product. ScanBuy has hooked up with engines like PriceGrabber so that its consumers can check online prices while browsing in brick-and-mortar stores.
In Spain, Mr. Attia has struck a deal with CodiLink , a mobile marketing firm that counts companies like Audi and H&M as clients. CodiLink has licensed ScanBuy’s technology and is building mobile marketing campaigns around it.
Although he can’t name any of Codi-Link’s clients, Mr. Chesser says one of them is a grocery chain that plans to offer mobile coupons that can be redeemed in any of its 50,000 stores
Before I get a flurry of complaints, YES an add-on lens is STILL required to read a 1D barcode with their application.
They are doing demos with carriers in the Far East and in Latin America.
The thing I found most interesting, is that ScanBuy brought in someone that experienced the shift from bricks to clicks. He was right in the middle of the electronic transformation. He agreed that this technology, industry, concept will be huge.
I will post my summary of what I think is happening with PWC and mobile marketing shortly.