From Media Week Microsoft agrees to use Ad-Id
Microsoft said has agreed to incorporate Ad-ID, the bar-code-like digital identifier which has been endorsed by both The Association of National Advertisers and the American Association of Advertising Agencies, into its online ad offerings.
Ad-ID , which has been likened to the UPC-code that is scanned into thousands of retail products in order to track sales, is being pushed by many top Madison Avenue executives as a means to improve the tracking of all forms of advertising, ranging from TV to radio to out of home.
Microsoft believes the future lies with identified, targeted, customized advertisements, and the best way to effectively track and measure results from advertising assets is by using Ad-ID, a universal code which provides end to end system connectivity.
Marketers using Ad-ID include Allstate, Blockbuster, BMW, Capital One, Coors Brewing Company, Discovery Networks, HBO, Johnson & Johnson, Masterfoods and Procter & Gamble.
What happens when Microsoft incorporates this .
1 comment:
While this is compared to the UPC code because it is a standard, this does not actually have a physical form. This is an inventory tracking number that standardizes the online advertising business. No one will scanning or be clicking on this code.
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