Verizon Wireless today announced it will be presenting Shakira's "Oral Fixation" North American tour this summer and leveraging wireless technology to ensure her fans have
a unique concert experience.
From Chron Shakira tour uses mobile barcodes from Verizon
In a music and wireless industry first, Shakira will send a multimedia personal video invitation customized to each city she goes to, inviting her fans to come hear her play in their local arena.
Fans with Verizon Wireless phones will have the option to text or click through to purchase and win tickets. Some Shakira concertgoers will receive a multimedia message barcode ticket sent to their Verizon Wireless phones. When they arrive at the concert, the wireless bar code tickets will be scanned to get them into the show.
Fans will also help Shakira determine what songs she performs on the tour. Verizon Wireless customers will be able to text which favorite Shakira songs they feel should be played on the "Oral Fixation" tour