In order to offer a complete mobile marketing platform, you need Traction .
I haven't found many marketing agencies that include ALL mediums, so I was eager to see Traction's application when they unveiled it at the CTIA show. Most are not incorporating IPTV or speech into their product.
Traction is an ASP delivered Digital Marketing Platform allowing agencies to easily and efficiently manage campaigns such as outbound broadcast or inbound interactions across a variety of channels.
Traction allows you to deliver inbound or outbound interactions across all 9 digital channels Email, SMS, Web, ITV, XML, VXML, API to API, DTMF and IVR content.
The Traction Platform is being brought to the USA by MassMedia Studios who developed the technology in Australia and have been marketing it both there and in the UK for the last 3 years.
Traction has been snapped up in the past 2 months by a number of both larger general advertising agencies and the smaller more innovative interactive agencies.
Existing customers running campaigns on the Traction Platform include Audi, Garnier, L’oreal and Unilever.
I saw a recent campaign from a major brand that used the Traction platform. The various methods to reach a consumer and the analytical tools they offer are impressive.
Look for announcements soon with these guys.