From Bloomberg Google Successfully Tested Mobile Web Ads in Japan
Google Inc., the most-used Internet search engine, has successfully tested advertising on mobile phones in Japan, signaling a new revenue opportunity for the company.
Advertisers may be willing to pay more for cell-phone ads than for those shown on computers because mobile consumers may be closer to making a purchase.
Software that uses the geographic positioning features of cell phones will also be developed at Mountain View, California- based Google, Nishar said. That will let a user search for nearby businesses without specifying his own location.
Deep Nishar, Google product manager said``We believe this is a phase when people should be investing in the market as opposed to trying to harvest something that isn't quite there yet,'' he said.