From Telephony World SMS billing will acount for 16% of payments by end of 2005.
Based on its work with mobile operators and leading content providers, Bango, the world's largest channel for mobile content, predicts that the overall UK Mobile Content market will grow by between 50 and 100% in 2005.
The mobile operator portals will grow to the largest share of mobile content revenues. This will be driven by them being the first place millions of new users visit to become familiar with mobile content and new services in a 'browse and buy' environment.
New billing systems, including Simpay - the mobile payment scheme founded by Orange, Telefónica Móviles, T-Mobile and Vodafone - will arrive in 2005, further enriching payment options for 'browse and buy' services. This will result in less than 16% of content payments - excluding voting and SMS chat - being made through Premium SMS billing by the end of 2005.
Bango also predicts that the arrival of 'browse and buy' in the mobile internet world will open the way for leading search businesses such as Google and Overture to expand their PC-only offerings into the potentially much bigger opportunity presented by the mobile internet
Do you think this is what they were referring to on 60 Minutes the other day?