Thursday, January 27, 2005

Tiger Goes Mobile

First Ronald McDonald and now Tiger Woods. If these two dont kick start mobile content..

Sprint Hits a Hole-in-One with Exclusive Mobile Content Deal
Thursday January 27, 7:02 am ET
Fans of the golfer can access Tiger Woods-themed ringers, screen savers, up-to-the-minute information and more on their Sprint PCS Vision(SM) Phones

Beginning in February, the mobile content from Sprint PCS Vision will include:

-- Multiple voice ringers so fans can listen to Tiger Woods announce their
incoming calls with sayings such as, "Hey, this is Tiger Woods. I hope
you have a sponsor because this one is going to cost you."
-- Multiple screen savers so customers can personalize their phones with a
series of play action shots such as Tiger driving the fairway or
saluting the gallery.
-- Club Tiger Mobile, a Java application that allows customers to access
live stats and scores, breaking news, a tournament schedule, a media
gallery of photos from recent events, Tiger Woods trivia and Tiger
Woods golf tips from Golf Digest.
-- Text Alerts - fans can receive text alerts announcing the launch of new
Tiger mobile content as well as play Tiger text trivia and more, all by
sending the word "Golf" to 84437 on their Sprint PCS Phones.
-- EA Sports Tiger Woods 2005, a popular mobile golf game already
available to Sprint PCS Vision customers.

Hey Sprint, way to be a pioneer. Why not think about tapping into the real money, the advertising dollar from brands.

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