Thursday, January 20, 2005

Do It Right Simon,Paula And The Guy That Thinks Hes Skinny Now

From Ad American Idol draws record audience.

American Idol started Americans with the concept of texting, now heres their chance to create a great mobilemarketing campaign to get SMS accepted in the States.

NEW YORK ( -- A jazz-dancing janitor, a 17-year-old female boxer and a woman who pawned her wedding ring all helped the Fox Network draw its largest audience ever for a season premiere episode of American Idol.

According to early metered market data, the premiere of the fourth season of American Idol last night drew 33.45 million viewers and gained a 14 rating and a 33 share. By comparison, last week's highest rated show was CBS' CSI, which drew 27.5 million viewers.

Now when AI invites you to text in your favorite candidate, turn this info into an exciting campaign. It could be the catalyst for mobile marketing in the States.

Fox ran a total of 64 spots in the two-hour broadcast, not including promotions for Fox's own shows. The major advertisers included Burger King, Wal-Mart, H&R Block, Mitsubishi and a public service announcement for the government's anti-drug campaign.

I can think of dozens of ways Burger King could alone turn this data into a huge bonanza. Will the creative minds at BK "grill" this one or will they "fry"?

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