From NetImperative 3 adds brands to mobile content.
Mobile operator 3 has struck a deal with mobile data firm Netsize to give its UK customers to access a range of branded content services, accessed via SMS shortcodes.
So instead of using a search engine website, you can get the info from a SMS search.
Is an SMS search portal coming?
Text, ringtones, wallpapers and pictures from a range of brands will be available to more than 2.5 million video mobile customers in the UK.
Netsize's portfolio of brands includes BMW, Bosch, Danone, Nestle, Peugeot, HP, Federal Express, Nike, JC Deceaux, L'Oreal, Kellogg's, Pizza Hut and Yamaha.
The deal means 3 customers could potentially access content from all these brands, via the “Today on 3” portal.