From Dave's Ipaq Are you watching the Super Bowl?.
THQ Wireless Inc., a subsidiary of THQ Inc. announced a new text messaging campaign with the National Football League (NFL) and PLAYERS INC for the most valuable player (MVP) during the Super Bowl XXXIX telecast on Sunday, February 6, 2005 on FOX. The cross-carrier promotion is powered by THQ Wireless' mobile messaging arm, MINICK USA, and allows fans nationwide to cast their vote for the game's MVP via their wireless device. On game day, broadcasters are expected to announce the promotion where fans can text "MVP" to 88288 to receive voting instructions.
"This announcement marks THQ Wireless' second premium messaging campaign with the NFL and PLAYERS INC and speaks to the growing trend of sports leagues utilizing cutting-edge mobile applications to interact with their fans," said Tim Walsh, president of THQ Wireless.
"We are pleased to offer our partners the opportunity to expand their wireless offerings through MINICK with its proven strength and experience hosting large-volume TV voting campaigns." MINICK, who launched its U.S. operations back in August of 2004, is a leading service provider for TV related messaging applications in Europe and its applications and infrastructure are uniquely tailored to support high volumes of messages and billing transactions. MINICK has successfully enabled Premium SMS voting campaigns for high profile TV shows such as Big Brother, Pop Idol and the MTV European Music Awards.