PR Newswire Zingy offers mobile content to mobile phone users worldwide.
NEW YORK, Jan. 4 /PRNewswire/ -- Zingy (http://www.zingy.com), the
Americas' leading mobile media company, has signed a worldwide agreement with
self-proclaimed #1 producer and rap artist Kanye West to deliver West's
content to mobile phone users.
As part of the agreement, West, who received more Grammy nominations than
any other artist in 2004, will provide screensavers, wallpapers, voicemail
greetings, voice ringtones and voice ringback tones. A relatively new
phenomenon, ringback tones replace the sound that indicates the phone is
ringing on the other end (usually a "ring ring") with music or voice messages.
"Creative and groundbreaking artists like Kanye West are embracing the
mobile platform as an effective way to reach fans both old and new," commented
Andy Volanakis, COO of Zingy.
"By providing mobile content through Zingy,
artists can extend their reach, build strong relationships with their fans and
most importantly, drive revenues. Mobile content is truly the next step in the
entertainment food chain and we have just started to scratch the surface of
its potential."
That is so true.
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