Wednesday, January 26, 2005

Would You Like Ringtones With That?

Oooh yeah Im lovin it. Maybe Ronald McDonald can jump start mobile marketing in the States.

From RCR News McDonald's offers wireless content as part of marketing campaign.

McDonald's restaurants in the Pacific Northwest will give away ringtones, wallpaper and coupons to wireless handsets during a Web-based promotional campaign, the fast-food chain said Wednesday.

McDonald's will use the Web site as a focal point for the campaign to offer ringtones from hip-hop artists, classic rock bands, and movie and TV show theme songs. The campaign, which is being produced by Davis Elen Advertising & Public Relations and Gamut Industries, began yesterday and runs for a limited time.

Click here to see the neat offerings.

As a leader in the food industry, McDonald's continues to pave the way for young adults by offering them a variety of choices through mobile communications, which is so much a part of their world."

The campaign is just the latest marketing initiative that integrates wireless technology. According to new research from Frost & Sullivan, the mobile marketing market is expected to reach $69.3 million by 2007. The market totaled $11.5 million in revenue last year.

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