From DM Europe Cough tones advertising.
Millions of people in the UK can expect to be struck down with colds or flu at some point this winter - with the average person catching cold between two and five times a year. But next time you're on the train and hear that irritating cough, it may actually be a phone ringing!
Buongiorno Vitaminic, the Italy-based mobile aggregator, has devised an unusual mobile advertising campaign for pharmaceutical giant Pfizer's Benelyn cough medicine that turns a mobile phone's ring-tone into a coughing sound.
The campaign's so-called Cough Tones are an attention-grabbing part of a Benylin campaign to encourage people to identify the type of cough they have and choose the appropriate remedy
Visitors to the site can select one of three free Cough Tones - dry and tickly, loud and chesty or a mixture of both - which is then sent to their mobile.
The site itself is designed to educate customers about coughs and remedies and also includes a free SMS service to send "stop coughing" messages to cough-afflicted friends or colleagues.