Wednesday, January 19, 2005

I Want My ITV !!

From PR Web First cell phone driven interactive TV programming in US market.

Hollywood, CA (PRWEB) January 19, 2005 -- Travertine Entertainment, an interactive television production company, announced today that it will introduce its innovative SMS-TV at the 2005 NATPE Conference & Exhibition, January 25 through 27, 2005, at the Mandalay Bay Hotel and Convention Center in Las Vegas, Nevada. The announcement was made today by Alan Toman, president of Travertine Entertainment.

Interactive SMS-TV programming gives broadcast TV viewers the ability to chat, vote or even control the outcome of a show and see it all on the television screen in real time.

“We’re very excited to be introducing this breakthrough television experience to the U.S. at NATPE,” said Toman. “Now that anyone with a text-enabled cell phone can participate in interactive broadcast programming, there really is unlimited potential for success, both for interactive television and for reaching the 18-34 yr old U.S. market, that segment that absolutely embraces text messaging.”

And what happens when every 18-34 yr old texts the the TV show for input? Travertine gets an instant database that they can advertise to..anytime, anywhere.
Now do you see how this opt-in thingie will work and what type of data you get?

Sending the text is considered the PULL part of advertising and with that comes the opt-in.

For example, let's say The Apprentice uses this SMS text idea to determine who will get fired this week. "Send a text to 1111 and vote for Bill or Kwami"...Now Donald Trump the self congratulating man that he is, will then use this data to market his bobble head doll. He now knows the cell phone number of every person that provided input to his show.

The PUSH part comes by advertising the bobble head doll to the phone.

See how valuable this will be?

This is how mobile advertising starts. Before you click on a barcode and go to a website, you need to start the SMS text messaging campaign.

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