International Convergence

From 160Characters.org Irish messaging firm snaps up China company.

Irish Púca Technologies is to acquire Beijing based Mobile-Factor who provide a similar range of mobile messaging, data and mobile marketing services to Púca

Mobile-Factor, headquartered in Beijing, China, is a rapidly growing Chinese provider of mobile solutions including marketing applications, employee communications solutions and business-to-business messaging applications. Its clients include Nokia, GlaxoSmithKline, Total, as well as global advertising agencies such as Saatchi, Ogilvy and Grey.

Púca managing director, Eamon Hession comments, "Our strategy is to continue Púca’s growth by developing and expanding strong and profitable mobile applications businesses in high growth markets. Mobile-Factor’s business in China is a perfect strategic fit, as it is has access to the largest and one of the fastest growing mobile services markets in the world. Every month in China, mobile subscribers increase at a rate in excess of Ireland’s entire population! This merger gives Púca access to this exciting market."

By the end of 2005 it is expected that there will be over 400 million mobile users in China, making it by far the largest mobile market in the world. Hession believes that the newly enlarged company has a significant opportunity in China. "Mobile-Factor is one of the few companies with a national capability, combined with the experience, insight and focus needed to stake a claim on market leadership in the mobile business and marketing applications arena."