Tuesday, January 18, 2005

The Corvette Was First But Will BMW Market Better?

From PR Newswire BMW offers sneak peak of New 3 Series using mobile phone technology.

Corvette did something similar to this with their Z car a few weeks back.

WOODCLIFF LAKE, N.J., Jan. 18 /PRNewswire/ -- BMW is offering consumers an
innovative first-look at its new 3 Series model via their mobile phones.
The new BMW 3 Series is set to launch this Spring, however those eager to
enjoy a preview of BMW's upcoming offering can call 703-286-BMW3 on mobile
phones equipped with internet access
to see, hear and experience the new car.

The micro-website includes new photos, graphics and product information on the
new car and consumers may also choose to receive future updates on the 3
Series via their cellular phone as the car nears its launch.

"By marketing via cellular phones, BMW is taking the lead in building
deeper and more satisfying relationships with their customers," said Lou
Schultz, chairman, Boomerang Mobile Media.

Now what happens to all of those people that call for this info on their mobile phone. They are indirectly giving BMW permission to market their products. This is the equivalent to getting those mail-in cards, or call-in biz for telemarketers.

What does BMW do w/ this data? Will they use discretion when marketing? Either way BMW just got one huge databank of interested customers w/ an 800 number.

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