Tuesday, January 04, 2005

Clicks Meet Bricks

From N.Y. Post Google's Ads Ogled By Crispin.

This isn't surprising at all.

January 4, 2005 -- As rumors persist that Google is seeking an ad agency for a traditional marketing campaign, it appears that hot creative shop Crispin Porter + Bogusky may have the inside track.

Google, the most popular Internet search engine, hired the Miami ad agency earlier this year to come up with some clever billboards to help it recruit math and computer whizzes.

The billboards — which popped up roadside in tech-heavy areas such as Seattle, Boston and San Francisco starting in July — posed an esoteric problem to target the brainy set: "{first prime digit found in consecutive digits of e}.com." Those who were smart enough to figure it out and log on to the Web site encountered an even tougher problem

Hiring an ad agency of record would mark a strategic change for Google, which has become one of the world's most recognized brands simply by word of mouth. With "googling" now part of the global lexicon, the company's name is synonymous with online search.

I said it would happen here.

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