Monday, June 27, 2005

Greater London Authority Starts SMS Service

From Greater London Authority launches SMS service

LONDON - The Greater London Authority has launched a new SMS service to promote events such as the Mayor's State of London conference.

The services are supplied by mobile marketing company, Incentivated

The initiative kicked off by encouraging the public to text a short code for tickets and a map to the annual conference, where Londoners can mingle with the capital's decision makers.

The event is the first to be promoted though the GLA's new Ticket Request by SMS service. Future efforts will support GLA ad campaigns and include the launch of a "find my nearest" service based on users' postcodes.

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