From BusinessWire.com ipsh! and Oxygen team up for Fabio text campaign .
Women want a little text with their romance -- at least that's what Oxygen and ipsh! discovered with the results from their most recent mobile marketing campaign for The Oxygen Network's premiere of Mr. Romance, a "romance academy/reality series" hosted by Harlequin novel hunk, Fabio
the campaign is being hailed as one of the first successful non-teen mobile campaigns to generate close to 2X the conversion rate of traditional teen mobile campaigns handled by ipsh using data of over 300 campaigns conducted in the U.S. since 2001.
To see ipsh!'s EZTXTMSG model click Here
In addition, the integrated campaign featured on-air promotion of a shortcode (you guessed it, "FABIO") where audiences could, in American Idol like fashion, cast their votes for show contestants in real-time. Online, banners allowed audiences to send Fabio's Valentine's Day greetings to friends and interact directly with the show's content as well as download free mobile wallpapers of Fabio and contestants