Monday, June 20, 2005

Play Monopoly Live Game Via SMS

From Monopoly board game comes to life in online promo

Advertising agencies DDB London and Tribal DDB have created a real-life Monopoly game that invites consumers to play live via the Web and SMS, to promote the updated version of the popular board game.

The game will be played out for real on the streets of London, using taxis as playing pieces via GPS technology.

To see the Monopoly Live Game

Each taxi is Monopoly-branded and fitted with a GPS transmitter, using security technology, so that its location is known at all times.

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