Tuesday, June 14, 2005

Qualcomm Buys Vesuvius IP For Wireless Advertising

From RCR News.com Qualcomm buys 10 patents for wireless broadcast

Qualcomm Inc. acquired 10 patents covering a wireless broadcasting technology that allows operators to send bursts of content to select groups of subscribers

Qualcomm scored the patents through an acquisition of the assets of Vail, Colo.-based Vesuvius Inc

The company owned 10 patents covering what it called narrowcasting/multicasting technology.

The company's technology would allow wireless carriers to broadcast content to a select group of subscribers based on demographics or geography. For example, he said, carriers could target residents of Chinatown in San Francisco or Harley Davidson enthusiasts and send them content including alerts or streaming video

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