Wednesday, June 22, 2005

Making The Most Out Of 60 Seconds

From San Antonio Business Clear Channel Television strikes new 'e-coupon' advertising agreement

I like how old media is using new technology in order to leverage their advertising.

Clear Channel Television Interactive entered into a new partnership with Coupons Inc. that will give television advertisers the option of having printable coupons placed on station Web sites.

Mountain View, Calif.-based Coupons Inc. is a privately held technology company that allows consumer-products firms to create, distribute, track and report electronic coupons. These are coupons that can be printed out and redeemed in grocery stores.

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