A great read on mobile advertising.
From CMO Magazine.com Goin Mobile
Nike is doing it. So are Volvo and Allstate. Hyatt tried it. "It" is mobile marketing—a direct, personalized channel of communication with the power to touch people anytime, anywhere via their mobile phones and other wireless devices.
Consider the possibilities:
There are some 184 million U.S. cell phone subscribers, collectively sending billions of text messages a year to one another, according to JupiterResearch. That's 184 million potential customers, each one carrying a perfect little message-delivery system.
Imagine telling Google they could tap into another 184 million PC's every day, would they want to get into this market? How would they do it?
It would be the equivalent to Google registering their domain in the better part of Europe. 184 Million potential screens to sell advertising on.
You can reach your customer where that customer is at any time, connect individually and develop an interaction.
I love this quote..
Mobile is hot right now, almost as hot as another market boom we all remember fondly: the Internet. "There's a direct parallel between where we are in 2005 with wireless marketing and where we were in 1994 with the Internet," says Bill Carmody, CMO at Seismicom, a brand promotion agency.
You can reach your customer where that customer is at any time, connect individually and develop an interaction.
If this medium is so personal, don't you think advertisers will pay up to get access to the next medium
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