Wednesday, June 15, 2005

Maybelline's Uses SMS For Lipstick Campaign

From Maybelline uses cells and e-mail to distribute lipstick samples .

Maybelline NY is using text messaging and e-mail to reach its young female target with thousands of lipstick samples, all the while building its opt-in databases.

Players in the Txt 2 Shine sweeps giveaway must complete a two-step process to compete.

A pre-registration period, which ends June 20, asks for name, address, email, birth date and whether the player would like to be contacted for this giveaway via text message or email.

On June 24, a text message goes out to those who requested information via cell, alerting the participant that they will receive a "Text to Win" message three days later to which they must reply to be entered in the sweeps.

Maybelline is ahead of the curve when it comes to mobile marketing. I discussed how back HERE

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