Yellow Pages SMS Service

I wonder when we get this service here in the States. My thinking is that it will be a hit when it does.

Yell.com offers a Yellow Pages SMS service.

If you're out and about and need a cab, you've lost your keys, or maybe you're just hungry at the end of the night, get the numbers you want from Yell.com text.

Here's how:
Choose one of the classifications served by Yell.com text (mobile);
Text it with your location*, separated by a space (eg. TAXI SOHO), to
80 248;

They will text you back with the results.

Now here's what I would do with this service to make it THE MOBILE SEARCH KILLER APP