From DM News.com Mobile Coupons' Redeeming Qualities
Mobile coupons are emerging as a popular alternative to traditional direct marketing strategies. Why? No paper, no inventory, no mess. More importantly, coupons can be targeted to individual preferences and physical location, and users can opt in to receive discounts on items of interest
Companies have created mobile couponing services that let consumers receive unique barcodes on their cellular phones. Coupons with these special offers then can be redeemed at the retailer by scanning the barcode right from the phone screen. The benefits are immediate, targeted and impactful
Some of the world’s largest brands have embraced the move toward SMS technology. Nokia and Coca-Cola have tested mobile coupon marketing, followed by McDonald’s and Warner Bros
Figures such as these suggest mobile marketing campaigns using SMS short-code technology are hardly a passing fad.
The emergence of cell phones as the new mobile media could explain why mobile coupons have higher redemption rates than their paper counterparts
Some of the companies I've identfied in this space.
I may have missed a few, if so , please email me and I will include.