Friday, June 24, 2005

Mobile Coupons Not Just A Fad

From DM News.com Mobile Coupons' Redeeming Qualities

Mobile coupons are emerging as a popular alternative to traditional direct marketing strategies. Why? No paper, no inventory, no mess. More importantly, coupons can be targeted to individual preferences and physical location, and users can opt in to receive discounts on items of interest

Companies have created mobile couponing services that let consumers receive unique barcodes on their cellular phones. Coupons with these special offers then can be redeemed at the retailer by scanning the barcode right from the phone screen. The benefits are immediate, targeted and impactful

Some of the world’s largest brands have embraced the move toward SMS technology. Nokia and Coca-Cola have tested mobile coupon marketing, followed by McDonald’s and Warner Bros

Figures such as these suggest mobile marketing campaigns using SMS short-code technology are hardly a passing fad.

The emergence of cell phones as the new mobile media could explain why mobile coupons have higher redemption rates than their paper counterparts

Some of the companies I've identfied in this space.

Flytxt
Gavitec
M-bar-go
Mobile2Win
Mobile365
Mobiqa
Moffers
Mozat
mQube
MyMobileCast.com
MyThum Interactive
NetInformer
Smart
SwiftPass
Vivotech


I may have missed a few, if so , please email me and I will include.

1 comment:

Ola said...

Mobile coupons uses and it's value need to be communicated to businesses in the U.S. Many companies are not sure where to even begin.

It still needs a lot of educating.

Ola. Ayeni
Http://www.text2store.com