Digimarc adds their own digital watermarking solutions to printed materials, and creates their own physical world hyperlinks.
Digimarc and Mobile Data offer print-to web applications
Digimarc Corporation today announced an agreement with Mobile Data Solutions Inc. to bring new consumer-oriented mobile applications and experiences based on Digimarc Mobile print-to-web linking technology to the U.S. marketplace
Under the agreement, Mobile Data Systems will license and use the Digimarc Mobile platform to market a number of innovative mobile consumer applications that allow camera phone users to automatically link from printed materials, such as catalogs, magazine advertisements, and packaging, to associated sites and services on the Internet.
"We are excited by the potential of the Digimarc Mobile platform to bridge the physical and mobile worlds and envision a variety of innovative and practical applications that will benefit mobile consumers," said Anthony Iacovone, vice president of business development at Mobile Data Systems