Nextcode's mCode And Barenaked Ladies

This 2d code scanning mobile marketing campaign is more than just selling albums, it's introducing a way for record labels and musicians to interact with their audience.

This is the poster iLoopMobile is using for their Barenaked Ladies mobile marketing campaign. Click on the poster and in the bottom right corner you can see Nextcode's mCode.



Why did Terry McBride and Nettwerk Music Group hook up with iLoop? Why is iLoop using barcode scanning from Nextcode? click here

McBride, the company's cofounder and creative force, is quietly carrying out a plan to reinvent the music industry, including legalizing file-sharing and giving artists control over their own intellectual property.

He's also introducing the physical world connection application to the perfect demographic in an environment will allow rapid adoption.

Eventually McBride would like to pioneer another source of revenue with even greater potential, P2P networks.

Where do you think you would find the biggest audience for P2P networks? MySpace.