These guys are demonstrating how physical world connection will be spread with viral marketing. Kids, camera phones and mCodes.
Last week Nextcode announced a deal with the Barenaked Ladies, iLoop Mobile and Nettwerk Music Group. Nettwerk Music Group works very close to the biggest social networking site in the U.S., MySpace.
Nextcode camera phone barcode technology powers YAVIDO MOOPH
Today Nextcode, announced that Gemany's major mobile social networking and music site, Mooph will be using Connexto's mCodes into their services.
YAVIDO MOOPH integrates Nextcode's patent-pending ConnexTo(tm) mobile code scanning technology. Through the use of Nextcode's unique mobile barcode mCode(tm), YAVIDO MOOPH users have a new way to access user profiles, band information, concert and club details plus download music and ringtones.
Mooph is a product of Euro I Ag, which is well known for it's Yavido Clips music video channel and in 12 million German homes.
This is the first social networking/music site that fully integrates code scanning into its service offering. There's the viral part. Click on their site to see how they are incorporating mCodes
A core capability for YAVIDO MOOPH is the users' ability to access content by simply scanning a mCode on a poster, print ad, TV screen, sticker or even the screen of a phone and link directly to the preferred content
Both of these campaigns focus on the consumer first versus the advertiser.
From their website
Q: What is mCode™? How is it different from existing barcodes?
A: mCode is a new 2D barcode designed specifically for mobile phones and mobile services. The mCode technology works faster,its more reliable, can do more and carry more data content than traditional barcodes. mCodes are easy to create, using the code creation pages on the ConnexTo site.
I understand Mooph was testing another PWC player's code but went with the mCode for two reasons. mCode has a massively better record on reliability and resiliency (you can take a picture in dim light, from any aspect etc) and the ConnexTo software was incredibly easy to integrate into their system.