Bango Tuesday announces an agreement with Yahoo Inc.(YHOO), a global Internet brand, to deliver search marketing products and services to the mobile internet marketplace.
Under the terms of the agreement, Bango will offer Yahoo! search advertising products and services to mobile content providers, through the integration of Bango's platform and Yahoo!'s mobile marketing service.
The company expect the agreement to have a positive effect on sign-ups for the Bango Service as well as individual transaction fees from content providers who use the Bango Service to collect payment for mobile content and services