It is nice to see the "innovaters" talking about physical world connection.
Aner Ravon participated in this year's "Journey" by Ernst and Young. The topic was The Future of Mobile Applications.
One of his two future directions.
I do believe that in not so long, I will be able to flag a product a like, scan it’s barcode (or RFID) with the phone’s camera, get multiple price offers directly at my phone, pick one and have it delivered with a click of a button. (I agree on the scanning part, but I think 2d codes and RFID tags will play a bigger role than a 1d code)
Oh yeah, I will also get a discount from my operator for making a purchase and settling it through my phone bill.