They have kept their company's focus on retrieving information on the Internet from physical world objects using a cell phone, and are doing a fantastic job of educating the public about physical world connection.
I wouldn't be surprised to see them introduce new features besides price comparison for this platform.
For example. What if one of the features is a coupon option. Put in barcode of a product and see if that brand has a coupon. Maybe make the consumer watch a 5 second clip in order to get the coupon. Would you try it for the more expensive items in the store?
From Chicago Tribune Scanbuy turns phone into shopping consultant
This Nokia S60 with Scanbuy Shopper software, a free download from Scanbuy of New York (www.scanbuy.com), gathers price comparisons, reviews and product info from the Web.
Whether you're pricing a jug of Tide detergent or an LCD television, Scanbuy Shopper consults PriceGrabber.com, Shopping.com and Amazon.com, among others, before displaying information on your cell phone's screen.
All you do is activate the Scanbuy Shopper program, then use the phone's touch pad to enter the product's eight-digit bar code found on the desired item's box. It works only with Java-enabled services from providers T-Mobile, Cingular and Sprint.
(Depending on the plan, each call will cost about 25 cents. Consult Scanbuy's Web site for a list of compatible phones.)
What other services (consumer, advertiser) you would like to see that involve a barcode besides price comparison or ordering?
Do you think mobile marketing companies will be coming to Scanbuy to use some of these applications?
Can you see how major brand would license this application to interact with their consumers?