No more need to type in city or zipcode for mobile information queries. Get relevant content based on location. What mobile marketing companies won't use this in a campaign?
Are they considered a mobile marketing company, or will they just provide the platform for LBS services?
This should be a powerful too for both consumers and mobile marketing companies.
From Marketwire Xypages offers location-based mobile services
TeleCommunication Systems, Inc., a global leader in mission-critical wireless data solutions, location and messaging software, and E9-1-1 services for mobile operators, will demonstrate its Xypages™ application during CTIA Wireless I.T. & Entertainment in Los Angeles, Sept. 12-14, in Booth 618.
TCS' Xypages™ patent-pending Location-Based Services (LBS) application supports all handsets. The live demonstration will highlight the capability of TCS' Xypages to automatically support location queries generated by a simple phone call
Previously available mobile Point of Interest (POI) search tools require users to send a query text message, including their city and/or zip code, to a short code in order to receive the requested information.
Xypages can be deployed as a location-enhancing enabler for such subscriber applications as 'Find the nearest ...,' for Directory Assistance by automatically providing the city location of the caller; and for location-based marketing campaigns.
Xypages simplifies this process by eliminating the need for a short code, automatically determining the user's location and returning the nearest relevant data.
Does anyone know how they are using this application already?