Wednesday, September 20, 2006
Procter And Gamble Uses Amp'd For Mobile Campaign
Congrats to the guys at Amp'd Mobile for landing this Gorilla.
P&G's advertising goes wireless
Proctor and Gamble, the largest U.S. advertiser, will be advertising its Herbal Essences shampoo on Amp'd Mobile .
The move gives a huge boost to mobile video as a viable advertising channel, and it gives P&G access to 50,000 Amp'd subscribers, Advertising Age reports. P&G has purchased 15- and 30-second spots that will begin appearing Amp'd's mobile video channels in October.
Beginning next year, Amp'd will offer discounts to subscribers that opt-in to providing their age, gender, and location