Wednesday, September 20, 2006

Procter And Gamble Uses Amp'd For Mobile Campaign

Congrats to the guys at Amp'd Mobile for landing this Gorilla.

P&G's advertising goes wireless

Proctor and Gamble, the largest U.S. advertiser, will be advertising its Herbal Essences shampoo on Amp'd Mobile .

The move gives a huge boost to mobile video as a viable advertising channel, and it gives P&G access to 50,000 Amp'd subscribers, Advertising Age reports. P&G has purchased 15- and 30-second spots that will begin appearing Amp'd's mobile video channels in October.

Beginning next year, Amp'd will offer discounts to subscribers that opt-in to providing their age, gender, and location

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