Wednesday, September 13, 2006

Nextcode Uses Mobile Phones And Barcodes To Connect Barenaked Ladies

I have to believe a mobile marketing campaign with this band and MySpace can get "legs".

Nextcode is one of the physical world connection (PWC) companies that understands how consumers will adopt this exciting technology.

From BusWire Barenaked Ladies use 2d code camera phone technology

iLoop Mobile , a leader in mobile application software, today announced that Nettwerk Music Group, Canada's leading privately owned record label and artist management group, has selected iLoop Mobile to create and deploy e-commerce mobile internet sites using Nextcode's mCode(TM).

The hit band Barenaked Ladies will be the first to use the technology with their new album.

An optical code (2d code) will be placed on tour posters and advertising that can trigger the Barenaked Ladies' mobile Internet site to deliver free and paid mobile content.

Partnering with Nextcode , iLoop Mobile will offer the latest in mobile marketing by replacing a shortcode with an optical image to launch the Barenaked Ladies' mobile internet site

What PP readers should also know is that Nettwerk Music Group works very close with MySpace.

I wouldn't be surprised to see more of Nextcode's mCode be included in other mobile campaigns involving MySpace. Can you see how quickly this can get adopted now?

How do you get a code scanning application on the camera phone and create a viral marketing campaign?

Combine a hot band with the largest online community and throw in a 2d code that most camera phones can use.

It is this kind of creative thinking that will separate the physical world connection players.

16 comments:

Anonymous said...

Bring on the licensing ;)


http://www.techdaily.info/dg.lts/id.21723/news.news_view.htm

Scott Shaffer said...

I think you should read Nextcode's press release again.

Anonymous said...

"An optical code (2d code) will be placed on tour posters and advertising that can trigger the Barenaked Ladies' mobile Internet site to deliver free and paid mobile content."

Correct me if I'm wrong, but in order for that to happen, it is going to require NEOM's IP.

Like it or not Mr. Shaffer

All the best

Scott Shaffer said...

You should contact Nextcode for more information about this campaign.

You might be surprised to find there are many ways to connect the physical world with a camera phone.

Anonymous said...

"You might be surprised to find there are many ways to connect the physical world with a camera phone."

Many ways?

This I gotta hear ;)

Scott Shaffer said...

You don't appear to be a regular PP reader. I didn't think that statement was that profound.

The dictionary isn't the only place where innovation comes before litigation.

Anonymous said...

Neither is dancing around my question

Will wait for your humble reply

Best regards

Anonymous said...

"When you join ConnexTo we’ll give your camera phone the ability to scan codes that open up a whole new way of connecting. No more struggling to triple tap in a URL or SMS on a keypad. In a snap you can go directly to a web site."

Using your camera phone, you simply take a picture of a code and go directly to an online website.

Do tell ... What am I missing here?

Scott Shaffer said...

I suggest you do some homework on the various players in the PWC space.

You will find a good start here .

However, because this industry is expected to be pretty large, and mobile marketing is taking longer to adopt, I'm sure there will be more ways and companies to follow.

Anonymous said...

Please answer my question :)

Thank you sir

Anonymous said...

SCOTT, since you are so knowlegdeable on PWC, why don't you enlighten us on the MANY ways to connect the PW with Camera phone

Evans said...

One can only imagine what the articles here would contain if not for your preposterously large ego.

Anonymous said...

Every church I've attended has more than one pew. Some pews just happen to be closer to the front. Relax. The market is going to be quite large!! Parishioner of the year is yet to be determined by the congregation which seems to be expanding exponentially.

Rupert Purser said...

Very interesting. MyClick Media in Hong Kong (and also just launched in China) is looking at very similar campaigns for Q1 2007.

www.myclickcn.com

Steve Mc said...

If there is one media/channel in China that is proving itself above all others for reach and interactivity, its the mobile phone. MyClick probably has a strong future here if it can find a willing pool of early adopters.

Scott Shaffer said...

Link to MyClick