I have to believe a mobile marketing campaign with this band and MySpace can get "legs".
Nextcode is one of the physical world connection (PWC) companies that understands how consumers will adopt this exciting technology.
From BusWire Barenaked Ladies use 2d code camera phone technology
iLoop Mobile , a leader in mobile application software, today announced that Nettwerk Music Group, Canada's leading privately owned record label and artist management group, has selected iLoop Mobile to create and deploy e-commerce mobile internet sites using Nextcode's mCode(TM).
The hit band Barenaked Ladies will be the first to use the technology with their new album.
An optical code (2d code) will be placed on tour posters and advertising that can trigger the Barenaked Ladies' mobile Internet site to deliver free and paid mobile content.
Partnering with Nextcode , iLoop Mobile will offer the latest in mobile marketing by replacing a shortcode with an optical image to launch the Barenaked Ladies' mobile internet site
What PP readers should also know is that Nettwerk Music Group works very close with MySpace.
I wouldn't be surprised to see more of Nextcode's mCode be included in other mobile campaigns involving MySpace. Can you see how quickly this can get adopted now?
How do you get a code scanning application on the camera phone and create a viral marketing campaign?
Combine a hot band with the largest online community and throw in a 2d code that most camera phones can use.
It is this kind of creative thinking that will separate the physical world connection players.