Wednesday, February 01, 2006

4INFO In USA TODAY


The official placement of 4INFO's mobile search started today in USA TODAY. 4INFO was smart. They chose a national paper to launch their search app in.

Their ads are placed on the front of the Sports and Weather sections.

Gannett, which is the parent of USA TODAY and a big media conglomerate, just bought a minority stake in 4INFO.
What you are seeing is an old medium trying to transform their business with new media application.

If I was News Corp, you know what I would do to counter this?

3 comments:

Anonymous said...

Go with a PWC that has a one-click connection...

Anonymous said...

Pardon my ignorance but what is a PWC?

Scott Shaffer said...

Physical World Connection...

Ill spell it out next sorry.