Thursday, February 02, 2006
Tribune Invests In Boodle
I have been watching Boodle for a while, waiting for someone to scoop these guys up. Frankly I thought it would be a major portal, but this is a very smart move for Tribune. Another print organization making the digital transition.
I see a big opportunity for Boodle and their platform in mobile marketing
From Marketing Vox Tribune sites to offer Boodle online coupons
Boodle provides online printable coupons to newspaper publishers. Tribune owns L.A. Times, Chicago Tribune and Newsday. They already have distribution deals with Gannett, Knight Ridder, Midlands Newspapers and The Copley Press.
Boodle distributes Grocery Coupons through a prestigious network of Newspapers. Grocery coupons are based on where you live, not the paper's location.
See the mobile marketing implications here?
What could Google do with this? Create a special category called "Coupons".
Remember coupons are recurring content with a machine readable identifier.
Do a Google for Nike Air Jordan and see if there are any stores with a coupon for this. Print the coupon or have a link, or the barcode sent to your mobile phone. Google generates another division (another revenue stream) called Pay-Per-Coupon.
See how the barcode is gaining value in the digital world?
I have lots of mobile marketing ideas for this.