Physical world connection player, Neomedia, gets patent that covers the capture and processing of bar codes explicitly from camera cell phones.
Barcodes are just another example of a physical world hyperlink, and the camera on the phone acts as the browser.
The patent reads:
A camera-enabled cell phone that is adapted to image a machine readable code such as a bar code, decode the bar code, send the bar code data over the Internet to a resolution server that will return an associated URL that will link the camera phone to content on an information server. Thus, by taking a picture of a bar code symbol, the camera phone will automatically retrieve content from the Internet that has been linked to that bar code
Charles W. Fritz, the company's founder and chairman, said that NeoMedia also has patents covering search, location-based ads, and "other enabling technology for a wide range of mobile marketing activities and applications.
He also states,"Our patented technology is a mobile marketing necessity,".