It seems like the physical world connection (PWC) space is heating up. Another PWC company MobileTag will be showing this application at the 3GSM Conference next week.
From CompanyNewsGroup MobileTag and Netsize offer direct mobile content
MobileTag is an embedded application that enables camera-phones to read and decipher data matrix prints, known as 'Tags', which appear as a small square symbol that can be inserted into any text on a paper document, on television, or any kind of advertisement.
By using this technology, MobileTag can provide mobile users with instant access to dynamic and personalized SMS services and mobile internet sites, managed by Netsize.
"Mobile Bar-coding presents enormous opportunities for retailers and brands to offer redemption of content, products and services via mobile phones," says Pascal Verveur, Vice-President Marketing Products & Services at Netsize.
The biggest opportunity is for advertisers, marketing agencies and print media who can make their advertisements interactive by adding barcodes readable by mobile phones."
The MobileTag application has been integrated with the Netsize mSuites solution allowing mobile content management and billing through SMS, MMS, IVR and mobile internet channels.
To use the service, users simply have to launch the MobileTag application from their mobile phone, centre the Tag within the screen, and then snap the image with their camera phone.
The user will then be automatically directed to a specific online service, such as a Wap or Web portal. The Tags can also be used to send messages to advertisers with just one-click, by using the phone's built-in SMS, MMS or e-mail capabilities.
Click here to read about some of the interesting applications.