From Boston Biz Journal Third Screen Media receives $5m in Series B round
The round was led by TD Capital Ventures in Boston.
The Boston-based company will use the money to bolster its sales-and-marketing efforts for its MADX mobile ad delivery platform. The company plans to target publishers, carriers, brands and advertising agencies for use of this software.
MADX Publisher provides support for GIF/JPG, image with text, J2ME, BREW and Flash Lite applications, video, SMS and MMS alerts and interstitials. MADX Publisher also supports ad standards across all carriers, phones and browsers; and allows for ad targeting by frequency, location, day-part, keyword, device, browser and carrier
Last week Heidi Lehmann, 3rd Screen's VP of content acquisition was elected to the Mobile Marketing Association's Board of Directors.
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