Google Says Porn Is Killer App For Mobile

What was the first industry that was able to generate revenues for content on the Internet?

From RealTech News Google admits porn turning out to be the killer app for cell phones

This is why many cell phone providers doubted that cell phone porn would catch on. After all, who wants to sit in an airport and get caught watching grainy adut movies or racy stills?

Turns out - a lot of people do. The cell phone is becoming the preferred platform for adult Web searches for a number of reasons. The biggest one is privacy

Nowadays the cellphone is the device of choice for those seeking out porn on the web, according to research by Google. Computer scientists Maryan Kamvar and Shumeet Baluja analysed 1 million searches made using the firm’s mobile search software.

They found that “adult” material constituted 20 per cent of the searches on cellphones, but only 5 per cent on PDAs. Just 8.5 per cent of searches on desktop computers are for adult material. The Google team say that people regard their phones as intensely personal devices and so “may feel more comfortable querying adult terms” on them, perceiving a smaller chance of others discovering their activities.

I have posted my thoughts on porn and the mobile industry here , here and here.

This is one of the reasons why LeapScan has such great potential for physical world connection and delivering content for porn.