NeoMedia Technologies, Inc., an innovator in wireless services and patented technologies that provide automatic links to Mobile Internet-based information, announced today that it has signed a merger agreement with Mobot®, Inc., of Lexington, Mass., a pioneer in mobile visual recognition technology.
NeoMedia expects the transaction to close this month
Mobot's visual search technology connects mobile consumers with international brands, including L'Oreal®, Samsung® and Saturn®, major media companies, including ELLEgirl®, VIBE® and JANE® magazines and leading music labels, including WEA (Warner Music Group's U.S. sales and retail marketing company).
Mobot campaigns require no changes to existing visual media and work seamlessly with all wireless carriers.
Mobot's best-in-class solution requires no download and supports all camera phones in the market, using picture messaging on the handsets to connect with Mobot's visual recognition platform and deliver back SMS, MMS and WAP push interactivity.
Future comments forthcoming.
6 comments:
PP
I am really excited about this news
I am anxious to hear your next comments regarding this. Dont keep us holding on to long OK
LV
Great article Van - sounds like a real powerhouse forming. The combined patented technologies of the two companies appear formidable.
I find it laborious to take a picture and type in a pics address. What's the point? Why not just have a keyword call to action?
"laborious" to snap a pic?
Don't see that; it's just a matter of giving the brands and consumers options, so they can choose how they want to connect the physical world to the internet.. For example,
one person may prefer to enter a keyword (say for ex. Nike), another may prefer to snap a pic of an image (say for ex. the Nike logo)
Both can take you to the same place with ease.
P.S. To "laborious"
Rereading your comment;
you do NOT have to type in the pics address - by snapping the pic, you are taken automatically taken to the address you want.
Very easy.
The letter of intent was announced back in August. I wonder what took so long for them to make it official.
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