Tuesday, February 21, 2006
go2 Announces Record Mobile Traffic
During 2005, go2's mobile websites, which include Yellow Page, local search and other local information, delivered more than 210 million page views of local information, up 37 percent from over 150 million in 2004.
Launched in 1999 as the world's first mobile Yellow Page Directory, go2 is now one of the most widely used mobile, local search directories in the United States.
With eleven different, category-specific directories available today, including go2 Business, go2 Dining, go2 Movies and go2 Shopping, the go2 network of local search directories has one-of-a kind, multi-category placement on the wireless Web menus of most major wireless carriers.
Click-through rates for mobile advertising on go2 are significantly higher than click-through rates for online advertising, in part based on go2's ability to target advertising by both location and directory search category.