Your Personal Billboard

Paul Saffo, who works for the Institute for the Future, gave an interesting interview .

The more useful and targeted a new technology is, the more privacy we have to give up.

Most people don't realize that our Department of Homeland Security and the Federal Communications Commission have all mandated that cell phones need to have position recording built in.

They want to be able to pinpoint your location with a global positioning chip in your phone or some other way of identifying your location. This costs the telephone companies money, so the bargain they made with the Feds is that we'll implement it, but then we get the right to use this for commercial purposes.

You will get location-based marketing. People don't realize but their cell phone will become their personal billboard.

I have lots of interesting ideas on what I would do with a GPS application.