Ping Mobile LLC. announced today the commercial launch of the company’s flagship PingRewards™ Service, which sends registered users mobile coupons and vouchers from their favorite retail stores directly to their mobile phones in the form of SMS’s, or “text messages.
The PingRewards™ coupons and vouchers are then redeemed and cashed-in at participating store locations.
Ping Mobile provides store owners who choose this option with a PingRewards™ in-store advertising poster, which contains the stores’ personalized keyword and the short code number PING2 ( 74642 ).
The customer simply types in that keyword and sends it as a text message to Ping Mobile. They are instantly registered to the PingRewards™ service with that retail vendor automatically listed in their “Favorites”, and they receive their first redeemable coupon for that store location within 60 seconds.
Retail vendors sign on as advertising partners via a “pay per coupon” mechanism that allows them access to a brand new, performance-based, and revenue generating channel of communication with customers who they would otherwise not be able to reach.