I see this competing directly with the mobile TV services from the providers. Would you rather pay $15 for the TV subscription service or subscribe to 10-15 news alert feeds?
What if Google introduced this same service that allowed you to get targeted news alerts with video feeds? Are CBS newsfeeds timely enough for your mobile? CNN has a Breaking News email service that is so delayed I wouldn't dream of paying for it.
From NY Times CBS to ring in with breaking news
The CBS Corporation is expected to announce today the first subscription services that send news and entertainment alerts that include video clips to mobile phones. They are part of a broad new strategy to sell wireless media products directly to consumers.
A CBS News to Go service will be sold for 99 cents a month, while a service called E.T. to Go, focusing on entertainment news built off the show "Entertainment Tonight," will initially be offered for $3.99 a month. Entertainment Tonight is produced by Paramount Television, another division of CBS.
An alert service tied to CBS Sports is also in the works. In the weeks ahead, CBS is planning to introduce several other mobile ventures. Some, including a soap opera in three- to five-minute episodes meant only for mobile phones.
People magazine has a celebrity alert service that sends a text message everytime there's breaking news involving a celebrity. It's just text, but it's free.