The fact that Google is going after print ads isn't surprising. I always try to see the mobile marketing angle with Google's moves, and the specific magazines they are choosing, makes me ponder.
From Guardian Google sets sights on old media
After revolutionising the internet advertising market, Google now has its eye on an altogether more traditional channel: print ads.
High-profile titles including Ellegirl and Martha Stewart Living are being included in the scheme, and winning bidders can expect to see their advertisements appear later this year.
It is interesting that Google is mainly targeting the female audience.
What is also interesting is they recognize that Ellegirl magazine "gets it" when it comes to new marketing applications.
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