From NetImperative Major brands shifting marketing budgets to mobile-research
Nearly nine in ten major UK brands are planning to shift more of their marketing resources to mobile platform over the next two years, according to new research.
An independent survey of 50 brand name companies commissioned by mobile technology firm Airwide Solutions, found that by 2008 89% of brands will use text and multimedia messaging to reach their audience.
The top three things that would make mobile marketing more attractive to brands are the ability to reach a specific target audience, information about how the user responded to a marketing message and proof that a message has been received by the user's handset, the research revealed.
Those three things make mobile marketing the most direct way to interact with the consumer.
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