Monday, February 06, 2006
Short Codes Grow To 6 Digits
This is great news for mobile marketing companies. This will offer many easy-to remember short codes. If I'm Google I make a call and reserve 466453 (GOOGLE).
Start thinking of clever words, phrases and numbers that will be easy to remember for your mobile marketing/mobile search applications.
In my opinion, short codes will be the initial hot "keywords" for mobile. Any phone can use them and they will be a lot easier to use and remember than WAP sites.
I explained how this could create a SMS Land Rush?
From Pr News wire NeuStar expannds Common Short Code (CSC) to 6 digit codes
The Wireless Association(R) and NeuStar, Inc. , a leading provider of essential clearinghouse services to the global communications and Internet industry, today announced the planned expansion of the highly successful Common Short Code (CSC) program.
Today, CSCs are five-digit numbers. Under the terms of the agreement,
CTIA and NeuStar will expand the pool of available CSCs to include six-digit
codes in the CSC Registry, thus increasing the amount of usable CSCs to nearly
one million. CTIA and NeuStar plan to roll out this capability to potential
subscribers in Spring 2006.
Using CSCs, advertisers and content providers have been able to extend
targeted service offerings directly to the handsets of more than 200 million
mobile subscribers of participating wireless carriers.
To register a short code click here, Europeans click here
To see who owns what short code SMS Search Engine
What short codes would you register? DO you think there will be a rush to register the "good ones"?