Tuesday, October 18, 2005
12Snap And Adidas Offer Word Of "Mouth" Marketing
Word of mouth mobile marketing takes on a new meaning with the "Yella" campaign from 12Snap and Adidas.
"Ever had an entire football stadium applaud you?
With adidas: Impossible is nothing.
Just press a button during your next phone call, and thousands will cheer on demand to support your wise comment"
A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the call, he could let them applaud, scream “boo!”, sing etc..
Didn´t you always want to let ten thousands boo out a friend if she doesn´t want to go out with you? . The sound crowd was integrated so smoothly into the call that the recipient could tell the difference. That´s real “talk-about value.
Think of the other background noises or individualized recordings that you could create mobile marketing campaigns around. A sultry voice saying your name, a stranger giving you a compliment, a celebrity asking if that's you.